Where do you apply for Focus on Energy heat pump, furnace and water heater discounts?

Heating and cooling: https://focusonenergy.com/residential/heating-and-cooling; 2026 HVAC rebate form: https://assets.focusonenergy.com/production/docs/trade-ally/TAS-HVAC-Rebates-Application-20260101_FILLABLE.pdf; Water heating: https://focusonenergy.com/residential/water-heating; Phone: 800.762.7077.

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Focus on Energy heat pump, furnace and water heater discounts open

Q: How much does Focus on Energy heat pump, furnace and water heater discounts pay?

Published amounts run from $50 to $1,000, depending on the upgrade and the conditions attached to it. Every amount and its conditions are listed on this page, each with the date it was last verified against the administrator's own page.

Administered by Focus on Energy, Wisconsin utilities' statewide program, through participating distributors and Trade Ally contractors.

Focus on Energy takes $400 to $700 off an efficient air-source heat pump, or $600 to $900 for income-qualified households, $100 or $400 off a 95% gas furnace and at least $300 off a heat pump water heater, as instant discounts paid to the distributor and passed through your contractor. Geothermal heat pumps get a $750 or $1,000 mail-in rebate.

source · verified 3 October 2026 · amounts in US dollars

What it pays

What Focus on Energy pays the distributor, passed to you through the contractor, 2026
Upgrade	Condition	Amount
Air-source heat pump, Tier 1	SEER2 15.2, HSPF2 8.1; $600 income-qualified	$400
Air-source heat pump, Tier 2	SEER2 15.2, HSPF2 8.5; $700 income-qualified	$500
Air-source heat pump, Tier 3	SEER2 16.0, HSPF2 9.0; $800 income-qualified	$600
Air-source heat pump, Tier 4	SEER2 16.0, HSPF2 10.0; $900 income-qualified	$700
Gas furnace	95% AFUE or more; $400 income-qualified	$100
Gas boiler	90% AFUE $300, 95% $350; income-qualified $500 or $550	$300–$350
Gas combination boiler	95% AFUE; $650 income-qualified	$450
Heat pump water heater	3.3 UEF or more, under 120 gallons; minimum discount	$300
Tankless water heater	0.87 UEF or more; minimum discount	$100
Smart thermostat	Instant discount, or a rebate if bought at any retailer	$50

Mail-in rebates, paid to you 8-10 weeks after approval
Upgrade	Condition	Up to
Certified geothermal heat pump	With natural gas service	$1,000
Certified geothermal heat pump	With no natural gas service	$750

The heat pump table also prints a second, smaller figure in each cell marked '(propane replacement)': $100 or $150 standard and $300 or $350 income-qualified. Focus does not say whether it replaces or adds to the first figure; ask the contractor.

Who is eligible

who: Customers of a participating Wisconsin utility; some programs need both the electric and the gas utility to participate.
income-qualified: Approved by Focus's income specialists, by county area median income and household size, before the work; no retroactive income-qualified rebates. Qualifying at 80% of median income for the federal rebates also qualifies you.
propane and oil homes: For mail-in rebates, only a smart thermostat connected to a heat pump, ECM pumps and blower motors, geothermal with no gas service and packaged terminal heat pumps.
deadline: Mail-in rebates within 60 days of installation and no later than 31 January 2027.

Where the application goes

Ask your Trade Ally contractor whether it buys through a participating distributor; for mail-in rebates, apply online or on the 2026 form.

Where the application goes
If this is you	Apply here
Heating and cooling	focusonenergy.com
2026 HVAC rebate form	assets.focusonenergy.com
Water heating	focusonenergy.com
Phone	800.762.7077

The thing most pages get wrong

A rebate calculator describes these as 'Focus on Energy cash rebates for heat pumps ($400 to $700 by efficiency tier, $600 to $900 for income-qualified households ...)'. For air-source heat pumps they are instant discounts, 'paid to the participating distributor and passed through your contractor', with no form for you to file. If your contractor does not buy through a participating distributor, there is no discount to pass on.

Check that your utility takes part

Focus is paid for by Wisconsin's investor-owned utilities and the municipal utilities and co-ops that join; its programs are for their customers. Florence Utilities' customers, for example, get only the electric-side rebates.

What the big utilities add

We Energies' and WPS's rebate pages and MGE's incentives page list only Focus on Energy programs; Alliant adds $25 off a thermostat from its own marketplace when you enroll in its Smart Hours program.